our philosophy

our customers

We are happy if you are happy. We want to create the best experience possible for you – if there is anything you didn’t like, please let us know and we will make it right for you!

our nature

We do everything to protect our nature and to reduce our impact on the environment as much as we can. Our entire packaging is made of plants and completely compostable.


Our coffee and tea is organic and doesn’t require pesticides and fertilisers. As no chemicals are used in its production, processing and packaging, it does not pollute the environment.

our food

The quality of our food is our top priority. We guarantee by choosing regional suppliers to give you only the freshest food with the highest nutritional value. We believe in a cruelty-free lifestyle and don’t sell any meat or fish.

our employees

Here at White Pine, we are like a family and we know that White Pine is only as good as the people who are working here. Our culture supports our team members, so that they can provide the best in class customer service.

we care

We donate all our fresh food which we couldn’t sell to City Harvest London. We think it is wrong that thousands of Londoners go hungry each day, while healthy and usable food is being disposed of as waste.